I found it online at Baron Bob, a site specializing in unique and oddball gifts... but it's made by a firm called Cooler Fun. They're equal-opportunity inventors... they also have a product called "The Wine Rack," which allows women to sneak booze in an area more commonly associated with milk.
Beat Stadium Booze Prices With Fake Beer Belly
Hide Your Drinks in Ingenious False Stomach
By Buck Wolf, About.com Guide
Tired of needing to take out a loan to buy drinks at a sports event? This ingenious product allows you to hide your suds inside a fake "beer belly."
The Beer Belly
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