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Belgweiser Rebellion

Super Bowl Protest Against Anheuser Bush InBev

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Nothing could be more American than kicking back at a Super Bowl party with good friends and cold Buds -- at least until this Super Bowl.
Belgweiser Rebellion - Protest Against Anheuser Bush

Belgweiser Rebellion

Photo © John Patrick Gallagher
Nothing could be more American than kicking back at a Super Bowl party with good friends and cold Buds -- at least until this Super Bowl.

A few months ago, Belgian brewer InBev bought Anheuser Bush. Things have changed -- and not for the better, so says a protest group calling itself the Belgweiser Rebellion.

"They're using an American icon to exploit the market. They're putting the squeeze on bars big to stock only their brands," says Rebellion leader John Patrick Gallagher, a.k.a. "Col. Patton Lee Beuagus."

"It's just plain wrong that you can't drink the beers you want anymore at your local bar."

Gallagher thinks its "patently bogus" that the company fired 1,400 Anheuser Bush workers after promising no layoffs -- and his troops are especially enraged that the company ended the long-standing tradition of free beer tastings at Busch Gardens and Sea World.

"Shamu just isn't the same without a free beer!"

You might laugh at the Colonel's machinations, but if American history has taught us anything its that beverage politics count.

When the British imposed a tax on our forefather's primary source of caffeine -- Tea -- it prompted a little riot better known as the Boston Tea Party. And at the heart of that rebellion was Samuel Adams -- the namesake of one of America's great breweries.

Now, Gallagher is calling on fellow Americans to kick back with a nice cool Sam Adams this Sunday. I called St. Louis to try to get a comment from Anheuser Bus. No one returned my call. Maybe I should have phone Belgium.

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