And if you're keeping count, that's 400 his straws in his mouth, a record he set in 2009 by holding all those little plastic tubes in position for 10 seconds.
I've heard of the five-second rule, but 10 seconds is a new one.
In any case, Germany's Simon Elmore is one of the stars of the newest edition of Guinness World Records.
See Simon and his straws and other new world record holders -- including a man who lifts nearly 30 pounds with a hook in his tongue -- in my special photo gallery, New World Records.
