The advertising campaign features Triple jumper Phillips Idowu, Swimmer Gregor Tait and cyclist Rebecca Romero, who all posed naked for award-winning photographer Nadav Kander.
Rebecca Romero Nude Ad
Powerade Campaign Shows British Athletes Naked
Every Olympic star risks overexposure in the media, but the new Powerade campaign is taking that to a whole new level.
British cyclist Rebecca Romero/Powerade Ad
Nadav Kander/Handout
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