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Rebecca Romero Nude Ad

Powerade Campaign Shows British Athletes Naked

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Every Olympic star risks overexposure in the media, but the new Powerade campaign is taking that to a whole new level.
British cyclist Rebecca Romero/Powerade Ad

British cyclist Rebecca Romero/Powerade Ad

Nadav Kander/Handout
The advertising campaign features Triple jumper Phillips Idowu, Swimmer Gregor Tait and cyclist Rebecca Romero, who all posed naked for award-winning photographer Nadav Kander.

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